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Monash College Unit Guide

MEDIA STUDIES B: MASS COMMUNICATION AND THE MODERN WORLD (MCD1360)

Purpose

This unit analyses the key components of communication studies theory, and examines how information and communications media have developed over time. The unit explores barriers to communication, as well as the ways in which different communication media and messages have impacted on different social and cultural groups. Through the completion of prescribed readings, class discussion, oral presentations and written exercises, students will acquire the knowledge, concepts, and analytical skills which will prepare them for further study in the area of communications studies.

Prerequisites

Nil

Learning outcomes

On completion of this unit, students will be able to:

  1. Identify and discuss the history and development of mass media and communication technology in the 20th Century and its resulting social implications.
  2. Identify and discuss the role media has played in some key historical events in the 20th Century
  3. Identify and discuss the role the media has played in politics in the 20th Century.
  4. Discuss the contribution audience studies / effects research has made to understanding and quantifying the impact of mass communication.
  5. Discuss the impact of Globalisation on mass media and examine the media as an institution.
  6. Discuss the impact of developments in information and communications technologies on notions of 'community' in society.

Assessment

Reading participation and attendance: 10%
Group debate: 20%
Documentary Assignment: 20%
Major Assignment: 25%
Examination: 25%

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