Direct canvassing

Many jobs are not advertised but are found in the hidden job market. Direct canvassing (also called cold calling or a speculative application) is an important part of job seeking. By approaching a company that you are interested in, you may find they have unadvertised jobs that you can apply for.

Use your network

Direct canvassing is most successful when you start with people in your network, especially those working for a company of interest to you. Ask for contact details of people who can help you.

When contacting people you do not know, expect some rejections. Your enquiry will come without warning for employers and they may not be looking for staff.

Research the company

Find out about the company profile and types of roles. Avoid asking questions that can be answered by looking on their website.

Make the phone call

By phoning instead of emailing, you can make a good first impression, find out about current job opportunities and about what the employer wants to see in an application.

Use a phone script

• Introduce yourself by name
• Ask to speak to the person in charge of recruiting in the area of interest to you. Ensure you get their exact contact details (name, job title).
• Express your interest in finding employment as the purpose of your call.
• Be ready to talk about why you want to work in their organisation.
• Be clear about the skills and attributes you bring to the job.
• State your experience, the type of job you are seeking and why you have contacted that particular employer.
• Ideally, you will talk about employment prospects with that employer.
• If there is a position, find out about the application process.
• Keep the conversation business-like and brief.

Apply for the job

If you are successful in finding an opportunity, you will need to write a targeted cover letter, email and resume. Make sure you tailor it to the job and the company.

Resources

• Sample resumes.
• Networking.
• Information interviews.